We, at Advent Communications, help you understand what works in property marketing today. We provide insights that turn interest into offers.
In 2025, the UK real estate market will be competitive and online. Gone are the days of unclear pictures and confusing floorplans. Your listing needs to stand out quickly.
Recent data from the Office for National Statistics (ONS) found that the average house prices in the UK increased by 5.4% to £268,000 in the year ending February 2025. This shows the major risks involved.
Buyers scan listings, much like swiping on Tinder. If your property doesn’t grab attention in five seconds, you’ve missed your chance.
So, how can you stand out in a crowded market?
This article will share five property marketing trends that are expected to attract interest and generate strong offers in 2025.
Marketing Tactics That Make Properties Sell Faster
Here are the five marketing tactics that make your properties sell faster than you think:
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Professional Photography is Now the Baseline
At one point, professional photography was a bonus. Now, it’s a basic requirement. Bad lighting, poor angles, or unclear images can turn an otherwise appealing property into a listing that struggles to gain notice in a crowded online market.
According to Rightmove, properties with high-quality images receive up to 93% more inquiries than those with low-quality pictures. This difference is big, especially with every lead matters.
“Photography has to do more than just document a space,” says the team at myphotosforever.co.uk, a Liverpool-based property photography service with over 40 years’ experience. “It needs to spark an emotional response, something that makes buyers or renters want to walk through the front door.”
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Virtual Tours Are Becoming the New Viewing
Three years ago, 3D tours were seen as a novelty. Now, they are becoming common in the industry. Consumers want to view properties comfortably from their homes at any time they like.
Tools like Matterport let you take virtual tours of properties that feel like real-life visits. Whether a family is relocating from Manchester to Cornwall or an investor is looking at properties in London from abroad, virtual tours make it easy to explore options.
These tours also help speed up decision making. Many buyers will create a shortlist or even make offers after seeing an impressive virtual tour, mainly in fast-moving markets where viewings happen quickly.
Want to see that in action? You can have a look at this demo where you can see how effective a virtual tour can be. For example: Homes For Our Troops model.
Image Source – https://discover.matterport.com/space/ub5aNxyy3uX
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Lifestyle Staging Makes a Listing Pop
People just don’t buy real estate properties; they just buy the lifestyle they imagine living in those spaces.
This is where lifestyle staging comes in. Whether it’s a cosy reading nook with a cup of coffee or a stylish kitchen island with fresh herbs, these features help potential buyers see themselves at home.
Virtual staging is also gaining popularity. When a property is empty, digital tools can add realistic furniture and decor to listing photos. This captures attention without the cost of physical staging.
Staged homes look appealing. These homes can sell up to thrice as fast and often sell for a higher price than expected. For homeowners, this can help reduce the time spent on vacancy.
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Drone Footage and Elevated Angles Tell the Whole Story
Drone photography used to focus only on large homes and rural properties. Now, it is capturing small urban homes as well.
Today, even urban properties are getting the drone treatment. Why? High-quality aerial photos or videos can highlight features that a ground-level view might miss, like nearby parks, silent cul-de-sacs, rooftop gardens, or beautiful views.
It’s also a great way to show garden sizes, layout, or potential for building. Aerial shots can make properties look more luxurious and appealing.
This simple tool can have a big impact in a competitive online market.
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Floorplans Are More Than a Bonus
A clear and detailed floorplan is now vital. Many buyers won’t even consider a property without one.
Floorplans help people understand the layout of a space; how the kitchen connects to the living room, where the bathrooms are located, and whether the second bedroom can accommodate a regular bed for just a single one.
3D floorplans improve the experience by providing an overhead view, including furniture arrangements and accurate measurements. They help buyers make quicker decisions and reduce unnecessary visits from those who might not be interested with a better understanding from the start.
If your agent views floorplans as unimportant, it may be time to rethink who tells your property’s story.
Floor plans help prospective buyers understand the layout of a property. They can see how the rooms connect and the sizes of each room before visiting. This reduces the chances of mismatches. Many estate agents recognise the value of having a floor plan.
Bonus Insight: Data-Driven Campaigns Are Winning the Race
Today’s top property marketers rely on data as much as on visuals. Tools are available now that show how long users hover over specific images, which rooms get the most clicks, and how different listing titles perform.
Real estate agents can test different descriptions, change the order of images, and see which features increase engagement. This approach shifts the focus from guessing to improving.
Some agents also check how their posts perform on social media. They look for which post got the most link clicks and which reel prompted an inquiry. If you really invest in marketing, you need to know what works.
As a real estate agent, if you’re looking to sharpen your marketing strategy, this detailed guide offers practical insights that apply across the UK market.
Conclusion
Good marketing makes a big difference in a busy marketplace. It’s about helping people imagine their future there rather than listing a property.
In 2025, strong photography, engaging virtual tours, and clear floor plans are essential for making a good first impression. Using the right visual tools can help your property stand out from the competition.
Ask your agent whether your photos are telling the right story.